The Upstart Guide to Owning and Managing a Restaurant *Know all the basics to smart start-up *Learn the secrets to writing a winning restaurant business plan *Develop menus that sell to your target audience *Create front-of-house ambiance and back-of-house efficiencies *Understand how to operate more profitably *Take full advantage of marketing opportunities to grow your restaurant business You too can become part of the great restaurant love affair! There is no better place to start than by using these step by step strategies and action plans explained and outlined by veteran and educator Roy S. Alonzo.