Leadership (LTRA)
Leadership TRA
Developing Leaders For the Texas Foodservice Industry
The Texas Restaurant Association created Leadership TRA as a professional development program for leaders in the Texas foodservice industry. The mission of LTRA is to develop strong leaders in the industry by helping them further develop their skills in the areas of leadership, communication and political awareness.
LTRA was designed not only to identify, motivate and develop emerging leaders, but also to provide them with networking opportunities. The class teaches skills and provides knowledge that can be applied to participants’ businesses, their communities, their involvement with TRA and even their personal lives.
Leadership TRA – consists of four sessions led by nationally known experts in communications, business management, public relations and relationship economics. These sessions will strengthen critical leadership skills for restaurateurs who represent the future of our industry. In addition to attending these essential sessions, attendees will meet with chapter leaders throughout the state and TRA staff to discuss how to apply what they’ve learned to local chapter situations.
Communication Not Confrontation
CityPlace Conference Ctr. Dallas, Texas
Arch Lustberg, Arch Lustberg Communications, Inc.
Daily, you’re faced with public speaking challenges – in meetings, at the podium, or one-on-one where your effectiveness is being judged. This program will give you the formula for success in even the most hostile climates. Arch will show you how to relax; how to explain rather than deny accusations; how to “think on your feet.” He will give you communication tools you can use everyday.
Arch Lustberg is a leader in the field of dynamic communication. He has coached governors, congressional leaders, presidential appointees, and business leaders on effective communication. He is the author of four best-selling books.
LTRA Afternoon Session:
Jeff Brady, owner of Brady Media Group a Dallas-based media consulting, publicity and digital content development agency, will present a hands-on media training session for attendees. Learn how to be comfortable in front of a camera, how to prepare for on-camera or print interviews and the do’s and don’ts of dealing with the media.
Jeff Brady is a broadcast journalist with over 18 years of experience. Most recently, he was the anchor of the 5:00 p.m newscast at WFAA Channel 8 in Dallas.
Public Relations/Image Building
CityPlace Conference Ctr. Dallas, Texas
Jeffrey Yarbrough, Big Ink Public Relations and Marketing
Learn how to build community recognition; how to turn your resume into an interesting bio; how to excel in a press interview; how to manage a crisis and put together amazing special events. During this session you will be given tips and tools that will help you boost your businesses through self promotion and community involvement.
Jeffrey Yarbrough, former president of the Texas Restaurant Association formed Big Ink Public Relations and Marketing in 2004. Yarbrough incorporates the real live experience he gained from running his own companies and shares it with his clients.
LTRA Afternoon Session:
Get ideas and insights on how to get more involved in your local community. Learn how to stand out and be the “go to” person in your industry - Fran Gallagher, Preastar Public Relations, Chief Executive and Lead Strategist.
October 14th
Business Management Skills
TRA office Austin, Texas
Madeleine York, York Career Development, Inc.
This session will include team development activities and individual coaching designed to enhance a manager’s leadership skills, to address communication disconnects and address specific management concerns.
York Career Development, Inc. is a consulting practice with offices in Austin and Houston devoted to working with individuals, teams and organizations to help them become more effective in the context of their work. Each client is served with a process designed to meet their specific needs, goals and objectives.
LTRA Afternoon Session:
Learn how to be an effective leader within your chapter.
November 11th
Relationship Economics
TRA office Austin, Texas
David Nour, The Nour Group, Inc.
Relationship economics isn’t about networking. It’s about learning how to invest in people for an extraordinary return. Your personal and professional success depends on the diversity and quality of your relationships with others. Yet most of us don’t spend enough time building and nurturing the key relationships we need to achieve success.
David Nour is a social networking strategist and one of the foremost thought leaders on the quantifiable value of business relationships. He is the author of Relationship Economics and a featured speaker for corporate, association and academic forums.
LTRA Afternoon Session:
Learn how to recognize, support and cultivate new leaders for your chapter.
Four Sessions - $495 (Travel not Included)
Click Here for LTRA Registration
For more information contact:
Sandy Mitschke
Corporate / Member Relations
800.395.2872 or smitschke@tramail.org
